‘Fifth House has the rare ability to translate commercial property ambition into human and compelling brands. They listen carefully, shape stories with precision and add creative muscle where it matters. For Sweetfields, the result is a brand that’s confident, clear and energising. We’re incredibly proud of it.’
Lattifah Harris, Marketing Manager, PLATFROM_
Sweetfields is a visionary project in a creative hub of the city
Sweetfields is the new commercial and residential neighbourhood arriving to Leeds South Bank. A complete city centre destination over one million square feet and South of the river. Here at Fifth House, we were chosen for the project by the London-based developers.
Collaborating with the team at PLATFORM_
PLATFORM_ are renowned for developing modern property schemes in the hearts of UK cities. They make spaces with ‘Life In Mind’ and design with creativity, innovation and style. For their first development merging both residential and commercial, their agent recommended us as the trusted property branding experts.
‘Working with Fifth House has been inspiring. Not only do we have a creative partner, but we have a partner who understands the commercial realities of the job we do. Working with them has delivered truly exceptional commercial results.’
Eamon Fox, Partner, Knight Frank, Leeds
Capturing a sense of community
The location for Sweetfields was a levelled development site until very recently when construction works began, but the brand needed to tell a completely different story. We commissioned photography and interviews with business owners in the surrounding area to capture life, energy and a sense of community.
Key messages to run through copy, personality, videography, photography and colours
Brand is so much more than a logo. It’s an idea, a concept, a vibe that lives in the mind of the target audience. Brand is what we live every day, and what our audience feels. So it was important that the sense of community - a theme that’s so central to Sweetfields - is felt through every brand choice.
Helping developers, architects and agents brand new and redeveloped properties
Fifth House is a tight knit team of designers and coders, full of creative blood. We support brands with design and digital media. We listen, communicate well and we meet your brief on time, because we genuinely care and because creativity brings us joy.
‘As a team, we blend high creativity with grounded realism. That means we’re super creative, but when you work with us, you get all the benefits of proper project management and customer care. For property branding, we’re market leaders.’
Jonny Kermode, Founder, Fifth House
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