Edinburgh’s most prestigious retail address deserved a brochure to match. Fifth House was appointed by EYCO and Savills to craft a marketing tool that would reinforce Multrees Walk as the jewel in Scotland’s luxury shopping crown and drive fresh leasing interest in the scheme’s prime retail units.
From day one, the brief was clear: showcase Multrees Walk’s unrivalled tenant mix and position it firmly within the wider St James Quarter context, all while elevating the brand’s luxury credentials. This wasn’t just about creating a pretty brochure, it was about delivering a hard-working commercial tool that would support leasing conversations and attract the next wave of aspirational retail tenants.
We reimagined the brochure as a refined, data-rich, and beautifully structured piece of property marketing. Every element was designed to reflect quality. From the curated street imagery and refreshed location mapping, to the clean editorial layout and full integration of updated demographic, footfall and visitor statistics. With a focus on short-form, high-impact content, the final brochure distils everything that makes Multrees Walk a standout opportunity — a high-footfall, high-spend, globally recognised destination set in the heart of one of Europe’s most magnetic cities.
Designed for digital use but equally effective in print, the final format balances visual sophistication with commercial substance — making the case for Scotland’s premier luxury pitch with clarity and confidence.
“We were really impressed with the creative execution from Fifth House. The team brought a fresh energy to the brand and produced a brochure that feels every bit as premium as the destination itself.”
Jade Elliott, Marketing Manager, Savills
“This is a brochure that does the heavy lifting in leasing conversations. It’s sharp, confident and speaks directly to the calibre of occupier we’re looking to attract.”
Ian Whelan, Partner, EYCO
