View from the top floor

Marseille’s Phantom Sign-Painter

June 6, 2025
Branding

A quiet revival is unfolding on the façades of Marseille led by Lucas Teyssier, the city’s so-called “phantom sign-painter.” Once a teenage graffiti artist keen to “improve its appearance,” Teyssier now scales ladders daily, hand-painting storefront signage with painstaking precision.

His venture, Signalt, isn’t just about nostalgia, it’s about bringing a human touch back to urban branding. It's a counterpoint to the soulless vinyl letters that dominate so many high streets. Working atop his ladder, often for nine hours straight, he restores craftsmanship to places that felt forgotten.

What feels compelling here isn’t just the visual elegance of these signs, but the narrative they carry. Each brushstroke speaks of care, patience, and rediscovered pride. In a world leaning ever more on digital signage and mass production, Teyssier’s work reminds us that identity and place still bloom from the hand of the maker.

For anyone who believes that great placemaking can start with small acts of creativity, Marseille’s painted shopfronts are proof that authenticity still matters.